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    • Articles
    • Pepito's Signature Box
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    • RSSCHOLARSHIP
  • Get a Quote
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    • Paletas vs. Popsicles
    • What is a Paleta?
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    • Start a Paleta Business
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how to start a paleta business

Welcome

There is nothing more desirable than a delicious Paleta! Paletas aren't just for summer; you can enjoy them all year round. Paletas are therefore one of the most profitable businesses to start out with.


Based on our 15 years of experience in the paletas business, we will leave you some suggestions.

A step-by-step guide to start a Paleta's business

1. Study your customers and competitors

 Any new business should conduct a market research before launching. This will allow you to know and understand your potential customers in your area and take some competitive advantages for your business. In order to understand what other businesses are doing and their strengths and weaknesses, you can conduct a competitive analysis. Ask yourself these questions: what do successful competitors do? Why does it work? Can you do it better?

2. Plan your business

 Second, write your business plan. Your business will be run and grown through this structure. Choose a business plan, which describes your business, mission, vision, products and services, leadership team, and location. It is advisable to include financial information and high-level growth plans.

3. Determine the capital

 Using your business plan, you'll know how much money you'll need to start your Paletas business. As a result, you'll know if you have the right capital or if you'll need to borrow it.


The cost of opening a Paletas business is very low. Normally, the largest startup expense is the procurement of a location to sell the paletas, together with the equipment to elaborate the paletas. Starting with cheap molds and moving up to pricey automated equipment is an option.

4. Design your brand

 In order to start selling, you'll have to create an identity for your business. You can ask following yourself the following questions to help you get there faster:


  • What will you name your business?
  • What colors would represent my brand?
  • In what ways do I want my customers to feel when they think about my business?


These questions will help a designer create a successful logo for your brand identity.


Note: Your brand name does not have to be the same as your legal name. The names of most businesses are already registered, so you should also consider how your legal name will be represented.

5. Choose your business location

 Picking the right business dynamic is crucial. If you plan to sell your Paletas through a partnership, get a Paleta Cart, launch an online store, or rent your own site, you need to consider taxes, legal requirements, and revenues. 

6. Register your business

 Once you have everything noted and decided, it's time to make it legal and protect your brand.

7. Get federal and state tax ID

 As a business owner, you'll use your employer ID for so many things, including opening a bank account and paying taxes. 

8. Apply for licenses and permits

 Staying legal will help you grow your brand. You should keep in mind that license requirements vary according to the industry, the state, and the location. 

9. Open a business bank account + credit card

 Organize your finances by separating business and personal expenses! 

10. Start producing and selling!

Questions?

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We can assist you in developing a successful business design plan

 If you'd like to know more about creating a successful Paletas business, let us know by email or phone call at (650) 456-7900.

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